Braun Unisex Watch AW10

Product Information

From the long (it has to be said plastic) presentation box (which would wrap well as a gift) through to the stylish and simple face this is a quality watch.

As a celebration of the timeless appeal and iconic status of these watches, every detail is an exact match of when originally launched. Eigentlich hätte ich auch gerne eine Datumsanzeige an der Uhr, verzichte aber darauf, weil es die Schönheit des Ziffernblatts so sehr runterzieht.The watch is made with white number and time markers on a black dial, with a case of stainless steel and a black leather strap. The watch feels quite elegant to me, and I think it really pops with smart/casual attire though it could do formal well.

In 1975 came what for most people is the travel clock, the AB 20 showing time zones on the protective lid, which also served as a support.

Braun answers the need for fashion and performance with this diverse collection that includes travel alarm clocks, classic analog watches and a hand-held calculator. Six years after proving his skills through iconic creations including the combined radio and phonograph unit SK 4 – often lovingly referred to as "Snow White’s Coffin" thanks to the white metal and Plexiglas cover – Braun made Rams the company’s design director, a position he would hold until his retirement in 1995. If TimeDesign processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. Dietrich Lubs has again brought his design aesthetic to the world of watches through modern relevancy in the newly launched AW10 EVO. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.

I like the subtle lug variation between the 2, both of which should make it wear like a wider watch. The original AW 10 was a distillation of Braun’s minimalist, geometric designs for alarm clocks and radios dating back to the 1970s. Both watches, re-editions without contemporary additions, go along with the Braun idea of being integrated in the room like a silent servant. To enable personalised advertising (like interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. He was the design director of Braun from 1955 to 1995, the decades when it built its über-purist appliances, record players, radios, clocks, and watches.But it’s clear that the design process remains rooted in the hand-drawn culture that underlaid Braun’s decidedly forward-looking aesthetic.

Dietrich Lubs was responsible for detailed constructions, the standardized use of the Akzidenz-Grotesk font in product graphics and for the development of various watch series at Braun. Whether worn with a suit or with your favourite jeans and jacket, every Braun wristwatch has a timeless elegance that is testament to the company's heritage. That could, of course, be very uncomfortable if it weren’t for the fact that the protection ring covers it. But with the square DW 30, whose case was made of hard-pressed aluminum, the eloxan treatment wouldn’t last.We've minimized the paperwork and maximized protection, so you can stop worrying about your watches and focus on enjoying them. For this evolution project, it was very important to preserve the history and character of the original AW 10. For those who like a seconds hand, this is very slim, and a different colour from the hour and minute hands.