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United Asia Management to hold a 'talent meeting' at the 16th 'Busan International Film Festival' ". Allkpop. September 8, 2011. Archived from the original on January 2, 2012 . Retrieved March 1, 2012. However, the use of English has not guaranteed the popularity of K-pop in the North American market. For some commentators, the reason for this is because the genre can be seen as a distilled version of Western music, making it difficult for K-pop to find acceptance in these markets. [24] Furthermore, Western audiences tend to place emphasis on authenticity and individual expression in music, which the idol system can be seen as suppressing. [17] The Root of K-Pop: The Influences of Today's Biggest Acts". Billboard. Archived from the original on July 16, 2017 . Retrieved July 16, 2017. a b c d e f g Jin, Dal Yong; Ryoo, Woongjae (December 13, 2012). "Critical Interpretation of Hybrid K-Pop: The Global-Local Paradigm of English Mixing in Lyrics". Popular Music and Society. 37 (2): 113–131. doi: 10.1080/03007766.2012.731721. ISSN 0300-7766. S2CID 143689845. Sullivan, Lindsey (April 4, 2022). "Kevin Woo, Min Young Lee & More to Join Luna in KPOP on Broadway". Broadway.com. Archived from the original on November 9, 2022 . Retrieved April 4, 2022.

On the Charts: BTS Become First K-Pop Act to Reach Number One". Rolling Stone. May 27, 2018. Archived from the original on May 28, 2018 . Retrieved June 10, 2018. On October 7, 2018 Zico during concert tour "King Of the Zungle" performed at the club ГЛАВCLUB Green Concert in Moscow. [375] K-pop and Cultural Appropriation: "Cool" Culture". Seoulbeats. August 24, 2012. Archived from the original on March 3, 2018 . Retrieved April 10, 2018. Gangnam Style hits one billion views on YouTube". BBC News. December 21, 2012. Archived from the original on January 15, 2014 . Retrieved April 12, 2016.Shin, Solee I.; Kim, Lanu (December 1, 2013). "Organizing K-Pop: Emergence and Market Making of Large Korean Entertainment Houses, 1980–2010". East Asia. 30 (4): 255–272. doi: 10.1007/s12140-013-9200-0. ISSN 1874-6284. S2CID 153779858. Archived from the original on October 20, 2023 . Retrieved April 30, 2022. Wang, Amy X. (July 30, 2016). "Hallyu, K-pop! Inside the weirdest, most lucrative global frenzy in music". QUARTZ. Archived from the original on April 11, 2018 . Retrieved April 11, 2018. a b Chace, Zoe (October 12, 2012). "Gangnam Style: Three Reasons K-Pop Is Taking Over The World". NPR. Archived from the original on September 29, 2015 . Retrieved December 26, 2012. K-pop has become increasingly popular across the Middle East over recent years, particularly among younger fans. [380] [381] [382] In July 2011, Israeli fans met South Korea's Ambassador to Israel, Ma Young-sam, and traveled to Paris for the SMTown Live '10 World Tour in Europe. [383] According to Dr. Nissim Atmazgin, a professor of East Asian Studies at Hebrew University of Jerusalem, "Many young people look at K-pop as culture capital—something that makes them stand out from the crowd." As of 2012, there are over 5,000 K-pop fans in Israel and 3,000 in the Palestinian territories. [384] Some dedicated Israeli and Palestinian fans see themselves as "cultural missionaries" and actively introduce K-pop to their friends and relatives, further spreading the Hallyu wave within their communities. [385] Kallen, Stuart A. (2014). K-Pop: Korea's Musical Explosion. Twenty-First Century Books. p. 37–38. ISBN 9781467720427.

By the beginning of the 21st century, the K-pop market had slumped and early K-pop idol groups that had seen success in the 90's were on the decline. H.O.T. disbanded in 2001, while other groups like Sechs Kies, S.E.S., Fin.K.L, Shinhwa, and g.o.d became inactive by 2005. Solo singers like BoA and Rain grew in success. However, the success of the boy band TVXQ after its debut in 2003 marked the resurgence of idol groups to Korean entertainment and the growth of K-pop as part of Hallyu. The birth of second-generation K-pop was followed with the successful debuts of SS501 (2005), Super Junior (2005), BigBang (2006), Wonder Girls (2007), Girls' Generation (2007), Kara (2007), Shinee (2008), 2NE1 (2009), 4Minute (2009), T-ara (2009), f(x) (2009), and After School (2009). BTS make history as they become the first Korean band to enter the Official Albums Chart with Wings". Official Charts. The Official UK Charts Company. October 18, 2016. Archived from the original on February 9, 2017 . Retrieved February 3, 2017. YG Entertainment (041510:KOSDAQ): Financial Statements". Archived from the original on October 9, 2021 . Retrieved May 11, 2021. Questions have also been raised over K-pop's focus on appearance and its effects on children and teens, especially pressure to obtain cosmetic surgeries. [176] In 2019, the South Korean Ministry of Gender Equality and Family announced non-mandatory guidelines in an effort to prevent "lookism." One recommendation asked to limit how many idol singers can appear on TV together, saying "most of them are skinny ... with outfits exposing their bodies." [177] The concern was that their nearly identical appearances would narrow the standards of beauty. Many young viewers of K-pop are raised in a culture where cosmetic surgery is promoted. Some idols openly document themselves undergoing surgery. [176] The government recommendations upset many fans, however, who began circulating an online petition in protest. An opposition politician also compared the guidelines to regulations under the "military dictatorship of Chun Doo-hwan". [177] Mental healthDahir, Ikran (July 21, 2016). "This K-Pop Girl Group Is Being Accused Of Appropriating Indian Culture". Buzzfeed. Archived from the original on June 15, 2018 . Retrieved April 10, 2018.