About this deal
The run-up to Easter weekend is about ensuring shoppers can find gifts to give to loved ones, starting with Cadbury’s shell-egg range and larger gift-worth options.
Mondelez International has announced its Cadbury Easter 2022 line-up, starting with impulse to help convenience retailers capitalise on the second largest confectionery season after Christmas. In Waitrose, you’ll find a few exclusive own-brand eggs that more than make it worth the trip over, but watch out as there are lots of own brand ones that do contain gluten or have may contains too. As I mentioned, most of these are down the seasonal Easter aisle so it can be a literal Easter egg hunt to find the right ones. So make sure you allow yourself enough time to make sure you’ve got the ones pictured which are safe for us to eat. Retailers need to signpost the season early and use social media to make customers aware their favourite Easter products are on shelf, says Susan Nash, trade communications manager at Mondelez.
Cadbury Easter eggs are available in loads of shops online and in-store, so you'll easily be able to get your hands on these chocolate goodies if you need to. I’m very specific in this post when I reference which eggs are gluten-free and safe to eat. So please don’t assume that, just because you’ve seen one egg from a particular brand in this post, that every egg by the same brand is also gluten-free. Morrisons had a good selection of branded Easter eggs but disappointingly most of their own brand Easter eggs this year are may contain or contain gluten.
From there, the manufacturer recommends adding ‘momentum’ to their Easter sales by ensuring they have the right range for shoppers looking to buy confectionery to share. There are Aero Peppermint Eggs in this post that are gluten-free. But there are other Aero Easter egg variations which are NOT gluten-free.Easter Eggs and chocolates that are dairy free I have labelled DAIRY FREE at the beginning of their caption. I will also place these all into a separate post to make it more clear too.