My Avastars KawaiiPie^^ – Fashion Doll with Extra Outfit Personalize 100+ Looks, Multicolored, 11" & Twilight Daycare Collectible Baby Dolls – Mystery Metaverse Doll

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WowWee has entered the fashion doll category with its new toy line, My Avastars, which enables seamless interactive play in both the physical and digital worlds. Stress-free side hustle? Make cash by renting out your car, boat, bike or pool Other top toy makers mingling in the metaverse

PERSONALIZED AVATARS IRL! My Avastars Fashion Dolls bring the fun of creating virtual avatars to real life. With over 100+ possible looks in each box, the personalization opportunities are endless! A few things stand out here: The toy industry is evolving and catering to kids’ explosive interest in gaming. It also zeroes in on a hugely popular digital play pattern – customizing your digital self.This entire concept delivers directly to the shift in popular play: Part digital, part physical, done alone or with friends, in the real world or online. As a gamer myself, I love customizing my avatar before every session. This digital customization play pattern is so in line with traditional doll role-play yet I wasn’t seeing this type of integrative play being offered in the doll space. With My Avastars, kids now have the opportunity to turn their digital avatar into a real life fashion star with a variety of looks and accessories for endless customization, creativity and self-expression, both online and in real life.” It's all thanks to unique NFC tags placed throughout the sets. When you put a character on one of the target spots, they do something cool, like pull a lever, stomp on enemies or open a door. Special sound effects and animations also get triggered, making the experience feel like an actual videogame.

As a gamer myself, I love customizing my avatar before every session. This digital customization play pattern is so in line with traditional doll roleplay, yet I wasn’t seeing this type of integrative play being offered in the doll space,” Sydney Wiseman, vice president of brand development and creative strategy at WowWee, told me over Zoom. Bring the fun of creating personalized digital avatars to real life with My Avastars Fashion Dolls!My Avastars is the first community-centric fashion doll property. WowWee and Gamefam are launching a Discord server to enable a two-way conversation between fans and the brand. Fans will have an integral voice in the evolution of My Avastars, both in the expansion of the game play and the physical toy line. Half of Roblox users identify as girls, yet when you look at how the toy industry intersects with gaming, its product offerings are focused primarily on action figures and blasters. Catering to other categories and customers is a huge white space and something we’re very passionate about,” said Sydney Wiseman, VP of Brand Development & Creative Strategy at WowWee. Half of Roblox players identify as girls, yet when you look at how the toy industry intersects with gaming, its product offerings are focused primarily on action figures and blasters,” Wiseman added. WowWee has partnered with Gamefam on My Avastars, with the initial launch of three dolls based on the new Roblox role-playing game.